{"id":293,"date":"2017-10-13T10:05:52","date_gmt":"2017-10-13T14:05:52","guid":{"rendered":"https:\/\/www.inspectaride.com\/blog\/?p=293"},"modified":"2022-10-19T10:17:25","modified_gmt":"2022-10-19T14:17:25","slug":"the-chevrolet-logo","status":"publish","type":"post","link":"https:\/\/www.inspectaride.com\/blog\/the-chevrolet-logo\/","title":{"rendered":"The Chevrolet Logo"},"content":{"rendered":"<p>The Chevrolet bowtie logo is one of the most recognizable logos in the world. It was introduced as the company&#8217;s logo in 1913 by William C. Durant who was one of the company&#8217;s co-founders. The logo shape has changed very little over the years, while the color and detail have been different at different times.<\/p>\n<p>How did this logo come to be? There are four different theories about where inspiration comes from for the logo and we&#8217;ll take a look at each of them.<\/p>\n<ul>\n<li>French Wallpaper &#8211; This theory says that while Durant was traveling in France in 1908 he saw a pattern on wallpaper in a French hotel that caught his eye. He then tore off a piece of the wallpaper and took it home with him and showed others the design and stated he thought it would make a good nameplate for a car.<\/li>\n<li>Newspaper Ad &#8211; An article published in 1986 had an interview with Durant&#8217;s wife Catherine, who said that the design for the logo was inspired by a design Durant saw in a newspaper while on holiday in Virginia in 1912.<\/li>\n<li>Dinner &#8211; Durant&#8217;s daughter, Margery, published a book about her father in 1929. In this book, she discussed how Durant would sometimes doodle on paper during dinner and she said &#8220;<em>I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day.&#8221;<\/em><\/li>\n<li>Swiss Flag &#8211; This theory says the design comes from a stylized version of the Swiss flag. Durant&#8217;s business partner, Louis Chevrolet, was born in Switzerland which could have led to the connection.<\/li>\n<\/ul>\n<p>We&#8217;ll probably never know which is true or even if they&#8217;re all wrong.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Chevrolet bowtie logo is one of the most recognizable logos in the world. It was introduced as the company&#8217;s logo in 1913 by William C. Durant who was one of the company&#8217;s co-founders. The logo shape has changed very little over the years, while the color and detail have been different at different times. &hellip; <a href=\"https:\/\/www.inspectaride.com\/blog\/the-chevrolet-logo\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Chevrolet Logo&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/posts\/293"}],"collection":[{"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":2,"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/posts\/293\/revisions\/411"}],"wp:attachment":[{"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/categories?post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspectaride.com\/blog\/wp-json\/wp\/v2\/tags?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}